Ald. These data suggest that the Hispanic/ Latin consumer market is the largest ethnic market in the U.S., making it a viable target for brands to tap into. She has also created successful marketing campaigns for Coca-Cola, Mercedes Benz, YSL Makeup, Dior, Shein, Revolve, Absolutions Vodka, and many more. By providing this kind of advice to their audience members, Hispanic YouTubers become resources for young people who may not otherwise have access to the knowledge or resources needed for success. Hispanic influencers immense popularity can be attributed to the fact that they infuse their work with love for their Hispanic heritage, language, and culture. Nadra Kareem Nittle. 1. In total, more than 170 members of our community have been recognized in this edition. These are just a few of the Latinx influencers out there. Entity: United States Hispanic Leadership Institute, DR.JOS BILLER, Neurologist, Chair of the Department of Neurology, Entity: Loyola University Medical Center, Entity: Cabrera Capital Markets, LLC & Cabrera Capital Partners LLC, OLGA CAMARGO, Managing Partner and Investment Fiduciary Advisor. Representing the disabled community, Jillian Mercado is an inspirational fashion model and Latin influencer who appeared in fashion campaigns for Nordstrom, Target, and Olay and became the first disabled cover star of Teen Vogue. She also created a blog, Naturally Nicole, where she posts tutorials, DIYs, reviews, and fashion-related content. GABRIEL MONTIEL GUTIERREZ @werevertumorro (5.5M), 18. The rise of social media has been key for the success of top Latino influencers too, providing them with a platform to share stories from different angles whether its about culture, identity, or lifestyle. Raised by a former member of the Chicago Black Panther Party and a senior advisor to the Harold Washington campaign, Tanya watched her family dedicate their lives to activism. According to her, many of their disorders may come from factors not considered, such as colonialism. How things have changed. Opeoluwa (@opeoluwa_oos) 7. Shes worked with Portillos, AT&T, the Bank of America Chicago Marathon, and more. We have to do it ourselves . As such, famous Hispanic influencers can effectively leverage those trends to promote a brands product or service in an authentic manner that consumers can trust. Larkins freelance work has gone viral several times and has appeared in CNN, Cosmo, New York Magazine, Bustle, Entrepreneur, and more. His cinematic way of presenting his videos has attracted not only Spanish audiences but also other gaming enthusiasts across Latin America, making him one of the most viewed and subscribed channels in some of these countries. First, many top Latino influencers have a vast online presence and reach, which brands are eager to capitalize on. On Instagram, she shares her vision board workshops and creates engaging and insightful reels about the power of manifestation and positive thinking. Facebook - @lele - 6.6m followers. MASSIEL (MASSY) ARIAS @massy.arias (2.7M), 23. PAOLA ALBERDI @paolaalberdi 1.1M followers, 26. Do brands love working with top Latino influencers? Fernanfloo started uploading videos in the form of tutorials and short clips of murder scenes on May 1, 2011. Yuya has her own makeup line in several Latin American countries and has a star on the Las Vegas Star Walk for promoting peace through her videos. MARIALEJANDRA MARRERO @mariale (6.0M), 17. Mexican-American fashion and lifestyle influencer, Paola Alberdi, one of the top Latin influencers, is the woman behind the highly successful fashion platform Blank Itinerary where she shares her outfit inspirations, travels, home dcor ideas, and more. In addition, Vera has successfully worked to increase Latino enrollment by ten percent for the Chicago Head Start campaign, and fully enrolling 25,000 children for the Chicago Park District summer day camp. If you're not familiar with these change-makers yet you soon will be, because their influence and impact will only grow stronger through the decades. Best part of being an influencer: Meeting new people to spread her message. Luis Fernando Flores, better known as Fernanfloo, is a 28-year-old Salvadoran online gamer, YouTuber, and one of the Top Latin Influencers best known for his gameplays and comedy videos. Currently, she has more than 8.36 million subscribers on her channel. Willeyrex maintains two YouTube channels where he talks about a variety of games, particularly those related to Metaverses and NFT games. They arent afraid to talk about difficult topics such as racism and sexism. magazine. As ambassadors for the companies they partner with, top Latino influencers help to make sure that messages are spread far and wide. This Latina Influencer is also a fitness enthusiast, businesswoman, and a YouTuber who runs a YouTube channel named The Royalty Family on which she uploads videos related to her family life. Maria Bethany Other Notable Hispanic Influencers on YouTube: J Balvin: Born Jos lvaro Osorio Balvin, this Colombian reggaeton singer, and one of the top Hispanic influencers in the United States is one of Latin Americas most famous music acts with multiple number-one hits on both Billboards Latin Songs chart and Hot Latin Songs chart. It wasnt until after law school that she realized many of those experiences and feelings had less to do with her and more to do with systemic oppression and implicit bias that impacts all of our educational and professional careers. Take a look at some of the great Hispanic artists that have shaped Western art and culture. You can explore . Additionally, famous Hispanic influencers usually have an extensive reach over multiple social media platforms including YouTube, Instagram, Facebook, and TikTok which allows brands to reach large numbers of potential customers at once. Her work experiences gave her the confidence to launch her style blog in 2009. Civil rights was a hallmark of the Chicano Movement with the goal of empowering the Hispanic community to take part in civil discourse. Daisy Marquez 9. He is also best known for his quirky impersonations of international artists, including Michael Jackson, Selena Gomez, Shakira, and more. Adrianna (@adriannkaw) 11. Dylana Lim Suarez is a Chinese-Latina fashion blogger, writer, stylist, and photographer based in New York City. CARLA NUEZ @carlanunez_ 102K (Top Hispanic Influencers), 47. She also shares makeup techniques for beginners as well as beauty tricks for oily and acne prone skin. Vegetta777 is well-known in the gaming world for uploading a variety of gameplays such as Minecraft, Battlefield, Saints Row, Garrys Mod, and more. This Venezuelan stunner launched Oh Lola!, a fashion, beauty, and lifestyle blog dedicated to providing the latest fashion and beauty trends, local events, and personal style. Instagram - @lelepons - 49m followers. Chicago, IL 60601 He has garnered more than 6.9 billion views and 18.6 million subscribers to The WilleyRex and 4.6 billion views and 17million subscribers to Willeyrex, making him one of the most popular YouTubers in Spain. She then launched her eponymous blog, YouTube channel, Instagram account, and podcast, Fat Girls Club, intending to make an impact and be the representation she needed to see when she was younger. Ximena Larkin is a freelance writer and founder of C1 Revolution, a communication consultancy started in 2014. Latina Instagram influencers are also vocal about their experiences. Mexican beauty vlogger Mariand Castrejon Castaneda, popularly known as Yuya, is also one of the Top Latin Influencers. In the world of gaming and smartphones often dominated by male technology influencers, Krystal Lora, one of the top Latin influencers, proves that she is just as competitive in the field as any male tech expert. Prior to venture capital, Samara worked at Goldman Sachs, where she was continually ranked top five in selling financial products, providing market insights, advising on portfolio construction, and consulting on business practices. Along with giving back to underserved communities, Gutirrez is always spreading positivity through meditation events and fitness classes around the city of Chicago. In addition, she has recently joined TikTok where she posts regular fit checks and funny dance videos. Bethany Mota 3. Alex Pina: Spanish screenwriter Alex Pia, one of the top Hispanic influencers in the United States, rose to fame after creating Money Heist (La Casa de Papel), which became a global phenomenon when it debuted on Netflix in 2017. Adrian uses EMDR and somatic-based treatments to help the community. Aside from modeling, Elizabeth is also fond of traveling, hitting the gym, and going to the beach. Reina Castellanos. Their popularity mainly exists because they are relatable, authentic, and vocal about their outstanding and inspiring experiences. DULCE CANDY TEJADA RUIZ @dulcecandy (1M), 28. JILLIAN MERCADO @jillianmercado (266K), 36. Top Latino influencers have become increasingly popular in recent years, due in part to their ability to communicate with a broad and diverse audience. She's also partnered with countless city-wide non-profits to advocate for education, the arts, and community health and wellness. Why She's Killing It: Tatyana has a stunning photography account that really highlights how amazing the city of Chicago is. In 2020, she served as director of special projects in the office of public engagement for the Democratic National Convention. Today, SincerelyJules has gained millions of followers across social media platforms and has grown into a personal brand well-loved by women worldwide. Although she decided to quit her main channel recently, she continues to update her followers with freshly made content through her Instagram and her new YouTube channel, Sweet Soul, where she talks more about self-love and motivational journey. Famous Hispanic influencers also typically collaborate with brands or companies by creating sponsored content that subtly promotes products or services. Now 27, Ramirez-Rosa became Chicago's youngest alderman in the February 2015 city elections, defeating incumbent Rey Coln in the 35th Ward by a two-to-one margin. "For many years, there was a lack of Latino representationthink of the '60s, '70s and '80s," says Chicago-based demographer Rob Paral. Table of Contents hide 1 Diego Velzquez 2 Francisco Goya 3 Joaqun Sorolla 4 Pablo Picasso 5 Jos Clemente Orozco 6 Diego Rivera 7 Joan Mir 8 Salvador Dal 9 Frida Kahlo 10 Fernando Botero 11 Jean-Michel Basquiat Diego Velzquez Jeseleyn Gonzalez (@likejesi) 5. Join our free community to get access to the latest news and resources, engage with influencers, and secure collaborations with top brands. Rudy Mancuso 8. Thats when she realized she could turn her talent into a stand-up comedy career. Born to immigrant parents on the citys Southwest side, Gutirrez is passionate about storytelling and is always ready to report and cover the citys top stories of the day. Juanpa Zurita 5. Samara Mejia Hernandez is the Founding Partner of an institutionally-backed pre-seed stage fund, Chingona Ventures, focusing on investing in technology and technology-enabled companies all over the United States. Will Taylor aka brightbazaar is an interior design expert, author of two design books, and one of the most famous male home decor Instagram influencers. Germn Alejandro Garmendia Aranis, one of the top Latin influencers, is a Chilean YouTuber, singer-songwriter, comedian, and writer who earns a well-deserved spot as one of the Top Latin Influencers. Currently, Larkins client list has grown to include non-profits, start-ups, personal brands and large-scale events. The creator of Badass x Bonita uses her voice and platform to advocate for the immigrant, LGBTQ+, BIPOC, survivors, Mujeres, and oppressed communities. Jenny Lorenzo. As a writer, Kim, one of the top Latin influencers, published Mariposa and Mija, her collections of bilingual poems, affirmations, and revolutionary love letters. Today, Camila is on her way to building her beauty and fashion empire, starting with her clothing line Camila Coelho Collection and then her beauty brand named Elaluz, both of which are huge successes. Overall Hispanic YouTubers are becoming more visible in mainstream media by leveraging technology to reach larger audiences around the world with content that speaks directly to their experiences while staying true to their heritage and values at the same time. She has a paid partnership with Wholesom Food and has collaborated . She also serves on Getty Images' Diversity and Inclusion Global Advisory Committee. Carla Nuez, one of the top Latin influencers, is a Venezuelan model and fashion influencer based in Miami, Florida, who focuses on high-end fashion, modeling, styling, and personal shopping. Click below to see everything we have to offer. She has over 139 million followers on Instagram, uses her account to share photos and videos of her work, her personal life, and her political views, and is considered one of the most famous Latina Instagram influencers. The Chicano movement emerged during the civil rights era with three goals: restoration of land, rights for farmworkers, and education reforms. Yalitza Aparicio, one of the Latina influencers 2022, is a Mexican actress who has gained worldwide recognition through her acting career and is known for her roles in films such as Roma and La Casa de las Flores. Latin-American comedian, content creator, author, and influencer, Juan Antiles, better known by his stage name Le Juan James, has risen to fame for his comedic sketches about growing up Latino in the United States. As one of the top Latina Instagram influencers, she has talked about how she has dealt with depression and anxiety, and she has even shared screenshots of her therapy sessions on Instagram. As one of the top Latina Instagram influencers, she has over 8 million followers on Instagram and uses her account to share photos and videos of her work, her travels, and her personal life. In 1965, Chaves and Huerta organized the Delano grape strike; the longest strike in U.S. history, lasting from September 1965 to July 1970. But before the 1960s, Latinos largely lacked influence in national politics. Click here to get the full experience on your screen. Her unapologetic attitude and creative looks enable her to infiltrate the industry that was for the white, thin, and rich.. Priegos passion for social justice and womens rights manifested itself in the form of PinkSlipped which she debuted in the fall of 2018 in Chicago. Willmans goal with Latinas Uprising is to expose those barriers and provide new and aspiring attorneys the tools to recognize and overcome them. Massiel Massy Indhira Arias, or Massy Arias, one of the top Latin influencers, is a Los Angeles-based certified personal trainer and health coach best known for her high-intensity workouts. He's also the first openly . Jacqueline is currently preparing to pitch her show to streaming services like Hulu, HBO, Netflix and Amazon Prime, to name a few. Famous Hispanic influencers have the power to sway public opinion and influence behavior. Michelle started in the modeling industry at a young age, but she gained more attention as a fitness enthusiast when she joined several competitions, including the NCP bikini competition. Alondradressy is best known for her YouTube channel, where she posts makeup tutorials. We are thrilled to have on the pages of Negocios Now such awonderful group of leaders. The influence of these Hispanic YouTubers has been acknowledged by companies and brands investing in them as influencers for their campaigns. This is particularly true of the Latin population within the United States. For example, when designing promotional campaigns or designing new product lines, working with top Latino influencers ensures that companies messaging resonates with this important demographic group. Photo by Eric Allix Rogers. Elizabeth Ruiz is a former Hooters waitress before she embarked on her modeling and social media career. They often share interesting stories or experiences related to their topic to engage their followers and create a sense of community. Top Latino influencers may suggest new approaches for marketing campaigns or provide advice on how best to communicate corporate values in ways that will resonate within diverse cultures. They are the best persons to connect with the consumers whose language and culture are deeply ingrained in their identities. 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