Some 30 customers are suing Olaplex, a luxury hair care brand. hide caption. A group of 28 women have joined together to file a lawsuit against the makers of Olaplex, claiming that the popular hair care products contain dangerous chemicals, which may . ", 24/7 coverage of breaking news and live events. In the filing, Lavinia Popescu, a research and development executive at Olaplex, wrote that the company took action to remove lilial from products in 2021, well before the EU's deadline. Months later, as her hair continued to improve, Genute contacted Olaplex saying she thought its products damaged her hair. The plaintiffs are seeking unspecified monetary damages and an injunction to stop Olaplex from making false claims about its products. Sparks makes it clear she is not affiliated with this lawsuit, and her opinions are not to be taken as legal advice. Daniela Sirtori-Cortina. We have publicly released test results from independent third-party laboratories, going above and beyond industry standards, to demonstrate this. Bottles of Olaplex hair care products are arranged in Denver, on Dec. 8, 2022. The Olaplex lawsuit asserted that the company's products caused hair loss, bald spots, scalp rashes, brittle hair, and hair breakage. If you want more information on how to start a class action lawsuit, head on over to this page. One plaintiff claims in the lawsuit the treatments made her hair look "as if it were cut with a weedwhacker.". BeautyMatter spoke with experts in cosmetic chemistry and consumer protection laws to understand what this lawsuit is really about and what the future may look like for Olaplex. Further, much of the defendants press coverage amounts to no more than a purchased ad or paid mentions in blogs and by influencers on social media, the suit, filed on February 9 in California, relays. But JuE Wong, Olaplex's CEO, said in a LinkedIn post on Thursday that Olaplex's products are not to blame for those problems. Some of the women have experienced extreme itchiness, rashes, yeast infections, bacterial infections, burning, open sores - and as a result, depression - according to the legal documents. . Looking for a refresh, the 44-year-old said she turned to her hairstylist, who suggested the Olaplex hair care line as a possible solution to her problems. Olaplex has strongly denied the allegations, insisting its range does "not cause hair loss or hair breakage". The reviews found elsewhere confirm this. I also really slathered it on. This misinformation led to widespread panic from consumers worried about their health, to which Olaplex responded with a link to its ingredients and material safety data sheets where consumers could learn more about the safety of each product. If Olaplex wins this case, the beauty industry may see less of these expensive and reputationally damaging lawsuits. The lawsuit was filed on Feb. 9 in California and claimed that the women used Olaplex products to repair damage, but the products were harmful and left the women's scalps in . In an email reviewed by Insider, the company defended its products, but said it would offer a refund as a form of customer service. Olaplex is a company that sells a variety of hair products. Bloomberg Daybreak Asia. The plaintiffs are collectively seeking $75,000 (62,200) in damages. At the top, it is summed up that Sephora is being sued for selling Olaplex. They just are kind of vouching for themselves rather than sounding concerned.". Before commenting, please review our comment policy. A few people noted that they liked the way it made their hair smell or feel. ClassAction.org is a group of online professionals (designers, developers and writers) with years of experience in the legal industry. Additionally, they hope to get full refunds, including tax, for all those who bought this product. Auriana is now part of a lawsuit against Olaplex, a hair care line popular with influencers and some celebrities that promises to restore "damaged and compromised hair by repairing from the inside out" leaving users with "healthy, beautiful, shiny, touchable hair," according to marketing materials on the company's website and social media. Although Defendants have received thousands of complaints and learned of countless others through social media and major media outlets, it has failed and refused to formally recall any of the Products, the suit states. An example of data being processed may be a unique identifier stored in a cookie. Olaplex created an entirely new category in haircare when the brand launched its bond-building products in 2014. Be sure to let me know! Olaplex says that they started using it before it was removed from hair care products around the globe due to its side effects. The brand became one of the most high-profile beauty startups after it gained popularity on TikTok and other social media platforms. To the contrary, many believed their situation would have been worse but for the Products.. 9. "We are prepared to vigorously defend our Company, our brand, and our products against these baseless accusations.". By clicking Sign up, you agree to receive marketing emails from Insider HairLossGeeks.com. Olaplex Holdings is being sued by nearly 30 consumers who claim that some of the popular hair care products caused hair loss, hair damage and scalp injuries. Olaplex CEO JuE Wong addressed . On Tuesday, Olaplex said net revenue this year will be $563 . has gained more than 5,000 followers who say that the products led to their hair becoming 'broken all the way to the root' and draining chemically-treated hair of color. Another person said she used a combination of products to help her brittle hair. Hair loss is often a severe condition that affects people of every country, ethnicity, and age. The complaint filed Thursday . 4 Bond Maintenance Shampoo and No. More than two dozen Olaplex users have sued the company over allegations that its luxury haircare products are falsely advertised as safe for those with dry and/or damaged hair. After she showered and used them, only ten hairs broke off, which was way less than what she was used to, after only one use. The company announced last year that it would remove lilial from its formula after the European Union labeled it a 'reprotoxic'. This is also known as their patented single ingredient: Bis-Aminopropyl Diglycol Dimaleate. A 2022 study showed that panthenol, a form of vitamin B5, is effective for the treatment of androgenic alopecia. In January 2021, Devacurl agreed to a $5.2 million settlement to resolve the class-action lawsuit claims that the brands products caused hair loss and scalp irritation. (Bloomberg) -- Olaplex Holdings Inc. said its sales will . "Athlete | Empire" presents the in-depth, intimate stories of these businesses, as told by the players themselves. Again, Olaplex products passed this test. Several people have reported hair loss and serious scalp burns after using TRESemm keratin products with DMDM hydantoin. Ms Wong explained that every Olaplex product has to pass theHuman Repeat Insult Patch Test (HRIPT) before it can go out to customers. . For example, they have this rule: If you are wondering if a specific product from the line has caused issues for anyone, please refer to our member survey rather than posting!. Unilever TRESemm keratin shampoo and conditioners. Lilial was previously used in small amounts as a fragrance in Olaplexs No. It demanded more than $75,000 in damages for all and to stop false advertising. Have you tried Olaplex hair loss products? You can have harsh ingredients, but a good formulator can still use it to create gentle formulas. Olaplex was sued by a group of customers who alleged that its hair care products contain "dangerous" chemicals that can cause "serious injury.". Auriana said she purchased a shampoo, conditioner and clarifying shampoo from the brand and used the products for two months, and claims she suffered hair loss. The customers said in the suit that Olaplex products "contain or have until recently contained" the allergy-causing ingredient lilial, and that they also include panthenol, as well as ingredients like sodium benzoate that they said could form the chemical benzene. Track your investments 24 hours a day, around the clock from around the world. However, this rebuttal does seem a bit late as consumers have been complaining for months about breakage through various online channels.. It is free of many common irritants and undesirable ingredients. But the reports of hair damage and requests for refunds come as the company faces two lawsuits and a steep drop in its stock price since going public last year. Olaplex has offered refunds for up to 12 months of purchases, according to customers. Specifically, this Olaplex product is their Olaplex No.3 Hair Repair Perfector. In many of these cases, hair loss is extreme and almost instantaneous, sometimes reported as being between 50% and 70% of the users hair. , updated 3, but that isnt very comforting. Moreover, it helps hair color last longer. According to the lawsuit, Olaplex states in its marketing materials that their products, which include shampoos, conditioners and oils and are numbered 0 through 9, "restore damaged and compromised hair," while creating "healthy, beautiful, shiny, touchable hair," and that results are "proven by science." Learn all the details in this week's episode of #WhatsUpInMakeup on my YouTube. Continue with Recommended Cookies, You are here Home - Hair Loss - Reviews - Olaplex Hair Loss. Olaplex did not comment specifically on the Canadian lawsuit or refunds. According to the lawsuit, each variety of Olaplex products contains known skin irritants and sensitizers, which can cause allergic contact dermatitis and, consequently, extreme diffuse hair loss. In more serious cases, exposure to the allergens in Olaplex items can trigger an auto-immune response, such as alopecia areata, the suit adds. This is a painful and emotional topic, however for our products this is not true. The hair loss claims against Olaplex started making the rounds online before the lawsuit was officially filed. They claim in the lawsuit that Olaplex hair products they used left them, in some cases, with bald spots, allergic reactions, open sores and hair that is "dry, brittle, frizzy and dull." According to the case, Olaplex has affirmatively tried to hide the dangers of the products from the public, prohibiting many users from discovering that their injuries were caused by the companys wrongful conduct., It never occurred to Plaintiffs and other users that the Productstouted by Defendants as safe for all hair, free of a laundry list of harsh chemicals and are [sic] scientifically formulated and proven to repair dry and damaged haircould actually be hurting their hair and scalp, not helping, the lawsuit summarizes. Those claims are false, states the lawsuit, which was filed last week in the U.S. District Court Central District of California. ', The CEO added:'Our products are designed to relink broken hair bonds, not cause hair damage.'. Bottles of Olaplex hair care products are arranged in Denver, on Dec. 8, 2022. David Williams/Bloomberg via Getty Images The amount of lilial in Olaplexs fragrance before the brand reformulated is also unknown. 3 Hair Perfector. Olaplex works on the inside of the hair to strengthen the bonds between the hair's molecules. articles a month for anyone to read, even non-subscribers! Jue Wong posted a . 3 Hair Perfector once contained lilial, a known sensitizer and allergen linked to infertility. I do think its important for company leadership to let consumers know Olaplex has a demonstrated record of safety and has done all the right things established brands do in order to bring products safely to market, says Valerie George, a cosmetic chemist and haircare expert with Simply Formulas. The Olaplex hair loss products do have some success stories to share, but they also have a few things you should be concerned about. Olaplex has released test results that it says show the products are safe. King notes that fragrance is a complex subsect of product formulation, as it can consist of thousands of materials. The Olaplex lawsuit filed on February 9, 2023, in the U.S. District Court Central District of California alleged that the Olaplex products led to hair loss, bald spots, scalp irritation, brittle hair, and hair breakage. All Rights Reserved. Olaplex has a history of digging in and fighting legal battles. I was using No. Olaplex, facing a new lawsuit over its hair products, said tests show its products are safe. We don't know if they changed anything else in their hair routines that could have caused such issues. Vous pouvez modifier vos choix tout moment en consultant vos paramtres de vie prive. On Feb. 9, Olaplex was sued by a group of 28 customers in California who said they suffered hair loss and damage after using the brand's products. Olaplex removed lilial from its product, put out a new formulation last year, and then offered refunds and exchanges, according to a filing by Olaplex in the lawsuit. Attorneys for the plaintiffs said they carefully considered any other causes of hair and scalp problems, but found that "the products alone are to blame.". On Trustpilot, one customer wrote: 'I wish I could put 0 stars but I can't.. Olaplex is the worst thing you can put on ur hair mine got sooo fragile and thin. Olaplex denied the customers' allegations. Several of the products have won beauty awards and are sold on the Olaplex website, as well as in Sephora and Ulta from $30 to $96. The latest lawsuit adds to a mountain of claims from customers warning that chunks of hair have fallen out and their scalp has broken out into a painful rash. Many people buy used Olaplex on sites like Mercari and it is something else filling an Olaplex bottle. The consumer lawsuit in Canada highlights its "No. Additionally, Olaplex publicly released the HRIPT tests for all of their products on their website to demonstrate the safety of Olaplex products for consumers who might be questioning using these products while the brand is battling these allegations in the court system. Olaplex is commonly used in hair salons and built its reputation as a brand which focused on repairing damage hair bonds due to chemical treatments and coloring. The company is also facing lawsuits. Olaplex also has a No.4P and a No.4C shampoo that are for enhancing blonde hair and clarifying hair. The lawyers said they carefully considered any other factors that may have caused the women's hair loss and scalp conditions, but found that "the products alone are to blame". Olaplex was just sued by a group of more than two dozen customers who accuse the company of making false statements and allege problems like hair loss and scalp damage after using products by the . Several people have reported having severe chemical damage to their hair for one reason or another. The hair has split and broken, causing it to look unkept and as if it were cut with a weedwhacker, the case describes, noting that the products have also changed the texture of the plaintiffs hair while causing scalp injuries such as extreme itchiness, rash, yeast infection, bacterial infection, open sores, burning and overall sensitivity, as well as psychological harm. Some of our partners may process your data as a part of their legitimate business interest without asking for consent. 'If our products pass the HRIPT test, that means it was not shown to cause sensitivity or inflammation to the skin, including the hair follicle, which is the primary cause of hair loss. Top Class Actions is a legal site that handles public lawsuits. The consumers involved in the lawsuit are taking action on behalf of anyone who purchased Olaplex No.3 Hair Repair Perfector containing Butylphenyl Methylpropional (lilial). Some other ingredients in Olaplex products include apricot kernel oil, rosemary leaf extract, avocado oil, grape seed oil, and a handful of other beneficial things. Others disagree and praise Wong for her honesty in coming forward with the facts ahead of the trial while remaining compassionate for those who suffered from the devastating effects of hair loss. Many buy from Amazon which is filled with scam products. "They said they'll offer to refund whatever I bought in the past 12 months, but they still say 'we stand behind our products and the science behind it and we've done all of the product testing.' The brand known for its ability to repair damaged hair is facing its biggest challenge yet: repairing a damaged reputation brought on by numerous consumer complaints and pending lawsuit. According to EWG.org, lilial has been identified as having endocrine-disrupting properties, meaning it can interfere with natural hormone functions and may pose a risk to fertility and fetal development. Cause #2: Using the product incorrectly. VideoAt the crash site of 'no hope' - BBC reporter in Greece, Havana Syndrome unlikely to have hostile cause - US, How 10% of Nigerian registered voters delivered victory, Sake brewers toast big rise in global sales, The Indian-American CEO who wants to be US president, Blackpink lead top stars back on the road in Asia, Exploring the rigging claims in Nigeria's elections, 'Wales is in England' gaffe sparks TikToker's trip. The lawsuit, filed . 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